Her First Victory Wasn't a Number. It Was a Cup of Tea.

Jessica came to me tired. Not just “I need a nap” tired, but emotionally drained. She’s 34, a sharp marketing manager who can handle launches, crises, and tricky clients… but not her own evening routine. Most nights looked the same: stressful day → home late → straight to the kitchen. Chips, cookies, whatever was there. Then the guilt. Then, “Okay, Monday I start again.”

The thing is, Jessica didn’t actually have a food problem. She had a stress problem. Food was just the quickest mute button.

When she came to me for advice, the last thing I gave her was a strict meal plan. No lists of “good” and “bad” foods. Instead, we mapped out her triggers. When does the urge hit? After what kind of meeting? What emotion is she trying to escape?

And then came her turning point. One awful day: endless edits, a ruined campaign, a late call that should’ve been an email. Old Jessica would’ve gone straight to the pantry the second she closed the door.

But this time, she paused. She noticed the urge, recognized, “Oh, okay, this is my stress talking.” She put the kettle on, made a cup of tea, put on a hoodie and went for a slow walk around her block. No drama. No heroic willpower. Just one small, different choice.

That was her first big behavior win. Not a weigh-in. Not a “perfect” week. One evening she didn’t abandon herself.

And you know what? Once those small wins stacked up, the numbers followed. Over 6 months, Jessica lost 15 kg without feeling deprived, without the usual all-or-nothing rollercoaster.

She told me:

"For the first time in a decade, I feel in control. Sasha's system didn't give me a meal plan; it gave me back my freedom."